CCEDemosite

Course Name

28th MDP: Introductory Module

Schedule

Oct 23, 2023: 5:00 PM-8:30 PM

Dec 06, 2023: 5:00 PM-9:00 PM

Mar 14, 2025: 6:00 PM-7:00 PM

Pricing

₱27,500.00 - Regular Rate

Venue

Zoom

Description

This module will focus on formulating a compelling, consumer need based & market defining, Brand / Product Positioning Strategy that is based on research evidence. Marketing strategy defines how and what aspects of the business model add value better than competition and therefore have the most influence on its customers. It targets viable markets segments by evaluating accessibility, size & growth potential to optimally attain business objectives from money and time spent on marketing.

Who should attend

Marketing and sales professionals as well as entrepreneurs who want to have a better understanding how to market products in a more accurate, insightful, creative, and systematic manner. Middle management professionals preparing for general management positions.

Learn how to identify the viable primary target markets and corresponding brand/products that will enable your company to gain substantial market share; and
Design a business model to ensure that your company’s business process creates consumer value better than competitors to ensure sustained success.

I. Introduction to Business Planning

II. Market Research

III. Marketing Strategy Formulation

IV. Segmenting, Targeting, Positioning

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